Our Mission


‘Your Total Performance Optimisation To Prepare You To Win’

Providing You With Specialist Biohacking Nutrition and Training Advice, Training & Meal Plans, Supplements and Training Gear Aimed At Law Enforcement, Military and Elite Level Performers Across All Disciplines - Enhancing and Optimising Your Strength, Fitness, Physique and Wellbeing.

ha’k:d’s Experienced and Science-Based Approach To Nutrition, Training and Wellbeing Is Tried, Tested and Proven To Upgrade Your Mind and Body’s Performance So You Will Perform When It Matters Most.



Justin Conway is a Qualified and Accredited National Firearms Instructor, Performance and Physique Nutrition Coach, Master Herbalist, Detox Specialist, Biohacker and The Founder and CEO of ha'k:d.

He Has Worked Closely With Front Line Emergency Response Services, Authorised Armed Response & Specialist Firearms Officers, Military Personnel, Professional Fighters, Athletes and Bodybuilders For Over 20 years.

With This Experience He Knows How To Optimise and Enhance Anyones Performance When It Matters Most.

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